Dr. Loretta 
Concentrated Firming Serum

Support collagen with 0.5% retinol in the Concentrated Firming Serum. A tried and true ingredient, retinol is well-known for its anti-aging properties, but often comes with the price of flaking or irritation. This serum reduces retinol irritation with a boost of hydrating lipids. Give your skin the moisture it craves while minimizing the appearance of pores and wrinkles. If you’re new to retinol, be sure to start slow while your skin builds up tolerance to all of the goodness this serum offers.

- First time and experienced retinol users alike

- Visibly firming skin

- Reducing the appearance of fine lines and wrinkles

- Evening skin tone

- The skincare label was founded in 2018 by Dr. Loretta in Davie, Florida.

- Family-run company.

- The formulas are all developed and clinically tested by dermatologists.

- 100% Vegan

- Cruelty-Free

Key Ingredients:

- 0.5% Retinol: A type of retinoid (Vitamin A) that visibly improves loss of firmness and reduces the appearance of fine lines, wrinkles, and uneven skin tone.

- Bioidentical Skin Lipids: Hydrate skin by mimicking naturally occurring ceramides (aka lipids) to fortify skin’s natural moisture barrier.

- Dr. Loretta’s approach to skincare formulation is rooted in the skin aging exposome theory. This explains that a majority of skin aging changes are caused by exposure to real-world environmental aggressors and other influences, including stress, nutrition and sleep patterns.

Every Dr. Loretta product is formulated with high concentrations of proven actives and effective botanical ingredients to address the four key real-world factors we face each day:

1) Pollution: Indoor pollution is caused by exposure to paint, plastics, cooking, dust mites and more. Outdoor pollution comes from cars, power plants, construction, dust, and fires. Exposure can lead to rough skin texture, fine lines, wrinkles and age spots.

2) Light: Sources of light include UVA/UVB rays and HEV blue light from the sun and electronics. Accumulated exposure causes uneven skin pigment, loss of firmness, wrinkles, sensitivity and rough texture.

3) Climate: From shifts in cold or hot weather both indoors and outdoors, our skin’s lipid barrier can cause excess oiliness and acne in warmer conditions, and dryer skin in colder conditions.

4) Irritants: Irritation can come from skincare ingredients like sulfates and artificial fragrance, which can lead to the breakdown of collagen and elastin, causing irritation and sensitivity.

After cleansing, apply in the evening for first two weeks, then twice a day if tolerated. Use SPF in the AM. Never apply to red, peeling, or irritated skin. Use on Face (avoiding eyes) Neck and Chest. May be used as a spot treatment on age spots or hyperpigmented spots from acne.