MILK 
HYDRO GRIP EYE PRIMER

This 93 percent-natural, transparent formula works across all skin tones to create a smooth base around the eyes and boost the color of eyeshadow and eyeliner. Blue agave extract helps lock in eye makeup and concealer. Natural optical blurring powders provide a soft-focus effect around the eye area.

- A 93% natural, invisible eye primer for eyeshadow and concealer that creates a smooth base and locks down color for up to 8 hours to help prevent creasing, fading, and smudging.

- Blue agave extract forms an invisible layer to lock in eye makeup for up to 8 hours.

- Hyaluronic acid and hemp-derived cannabis seed extract boost hydration for delicate eyelid and under eye area.

- Niacinamide (vitamin B3) and aloe water help provide additional moisture and antioxidant benefits.

- Natural optical blurring powders provide a soft focus effect to help blur fine lines.

- This product is 93% natural, vegan, clean, cruelty-free, paraben-free, oil-free, alcohol-free, silicone-free, fragrance-free, and gluten-free.



Result of a consumer survey: *

Immediately:

- 100% said eyeshadow was easy to blend on top

- 97% said it creates a smooth even base

- 97% said it provided a soft focus effect to help blur fine lines around the eye.

After 8 hours:

- 94% said it helped eyeshadow grip to eyelid

- 94% said it helped concealer grip to under eye



*In a consumer perception study of 31 people using the product in an 8-hour period.

- Apply a thin layer onto clean eyelids, under-eyes, and inner corners, then blend with fingertips.

- Allow formula to dry down completely to activate grip before applying eye makeup or concealer.

- Can be used with powder and cream formulas.

- Please note: This product contains niacinamide, or vitamin B3. If you have a known allergy to niacinamide, or suspect you may be allergic, please perform a patch test on the forearm or neck area and let sit for at least 12 hours before using this product.

- This product also contains an ingredient derived from nuts.

C9-12 ALKANE, TAPIOCA STARCH, COCO-CAPRYLATE/CAPRATE, OCTYLDODECANOL, SILICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, TRIACONTANYL PVP, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, TRIBEHENIN, DISTEARDIMONIUM HECTORITE, ZEA MAYS (CORN) STARCH, SHOREA ROBUSTA RESIN, RHUS VERNICIFLUA PEEL WAX, ALOE BARBADENSIS LEAF JUICE, AGAVE TEQUILANA LEAF EXTRACT, CANNABIS SATIVA SEED EXTRACT, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, C10-18 TRIGLYCERIDES, GLYCERIN, NIACINAMIDE, TRIOLEIN, GLYCERYL DIOLEATE, MALTOSE, AQUA/WATER/EAU, PANTHENOL, CITRIC ACID, SODIUM HYALURONATE, SODIUM BENZOATE, BENZOIC ACID, DEHYDROACETIC ACID, POTASSIUM SORBATE, PHENOXYETHANOL.

We do not believe that CLEAN products are a must or the answer to every skin care problem. But we want to provide a quick guide for those who want to avoid certain ingredients.

Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:

BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.

With this icon you can see at a glance which products meet the standard of our CLEAN Guide.

Read more in the STUDIO about THE NICHE CLEAN GUIDE!