Niche Beauty


The british Beauty label was created back in 2013 when Johnny and Pauline Paterson’s daughter was diagnosed with eczema it was then that the need for a natural alternative to the normal steroid prescription creams turned a want into a must. The husband and wife duo decided to create a multipurpose balm that could be used on lips, skin and hair. Both envisioned a range of products that would help families everyday, an affordable product that all the family could use – from Grandmas to new born babies. The British line has received numerous awards and is a cult favorite.