Niche Beauty

Virtue 
Volumizing Primer

Out of Stock
€ 43,00 not Available
Free shipping* € 286,67 / 1 l
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Size 150 ml

Out of Stock

Out of Stock
Wishlist

Nourishing volume spray.

Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with the exclusive Alpha Keratin 60ku®protein. It’s suitable for all hair types.
• After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.*
• 8 hours after first application, 94% of women said their style bounced back and restyled easier.
• After only 3 uses, 100% of women felt their hair was less limp.*
• With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.*
• Free of Sulfates, Parabens, Phthalates, synthetic Colors and Dyes. Gluten Free

* Consumer perception study conducted on 50 respondents after 5 uses/one week.
• Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
• Use heat and style as usual for maximum volume and memory.

Tips: For a bouncy, voluminous blowout, spray Volumizing Primer throughout roots to mid-shaft and rough dry by flipping your head upside down. Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down. Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool