Founded by Jessica Alba, Honest Beauty is all about not having to choose between clean beauty and a cleaner planet. Since day 1, Honest has made conscious decisions when it comes to the way it develops, tests, and creates its products—from good-for-you skincare to high-performing makeup, to its carefully selected packaging. As part of its Clean Conscious Culture™, all components are made with aluminium, glass, tin and/or PCR, and its packaging uses sustainable resources that are safer for you and the planet.
“Since day one, its been my goal to build a diverse, inclusive, and ethical company based on values of transparency, trust, sustainability and a deep sense of purpose.” - Jessica Alba, Founder.
Honest Beauty
Transparent production
“Mind. Fully. Made.™Our in-house laboratories, toxicologists and partners work to Honest standards to bring you safe and effective products you can trust.” – Jessica Alba, Founder.
Honest Beauty
Sustainable packaging
“Sustainable packaging with more options to reduce, reuse and refill means less waste for you and the planet." - Jessica Alba, Founder.
