INITIO 
ATOMIC ROSE

A rose diffracted into a scent of phenomenal power. An olfactory explosion with an intense emotional charge. An exhilaration of pure energy, climaxing into intoxication. An extraordinary fragrance in the true sense of the word. From the first moment, rose rushes to the head and brings colour to the cheeks. As explosive as it is elusive, it expresses itself forcefully and fully embraces its ambiguities. Bright, with its shadows. Feminine and masculine. Soft, but ruthless.

Notes: Bergamot, Rose, Jasmin, Vanilla.

- Scientists long thought that it was impossible for certain fragrances to be capable of releasing sex hormones. However, a team of researchers from Ruhr University in Bochum, Germany, has shown that specifically scented molecules called hediones (methyldihydrojasmonate) can activate brain regions linked to libido. As a result, they can trigger arousal and attraction.

- Hedione - a word aptly derived from the Greek "hedone" meaning "desire" - a mysterious molecule that acts as a detonator for the explosion of the fragrance bomb.

- The scientific discovery of Hedione led to the creation of Carnal Blends, an unprecedented collection by Initio in which all formulas have been enriched with Hedione.

- Made in France.

For a long-lasting fragrance effect, apply one to two sprays of the eau de parfum to the skin from 20 cm distance. Warm areas of the body, such as the inside of the arms, are particularly suitable for the fragrance to unfold.

ALCOHOL DENAT., PARFUM (FRAGRANCE), AQUA (WATER), CITRAL, CITRONELLOL, GERANIOL, LIMONENE, LINALOOL