MARIO BADESCU
Cult care from New York
Mario Badescu was one of those who tackled his dreams purposefully. With a degree in chemistry and a special passion for dermatology, the native Romanian came to New York in 1967. He wanted to make the world a whole lot more beautiful and help everyone to have a radiant and healthy skin. He started this beauty revolution from his 2-room apartment in Midtown Manhattan, where he researched, formulated products and offered facial treatments.
In the research-enthusiastic era of the 1960s, his approach was avant-garde: he deliberately combined proven, natural plant substances with scientific findings; for example, he relied on the power effect of hyaluronic acid - a beauty substance that was hardly used at the time and is now indispensable.
Despite all the innovation, his philosophy was clear: his beauty products should be democratic and affordable for everyone. For this reason, the company has refrained from using elaborate and therefore expensive outer packaging to this day. A sustainable approach that is more topical than ever.
His product series and the European facial treatments did not remain a secret for long. It quickly grew in size, but remained in the same building. And although the active skin expert died in 1983, his legacy has remained an innovative and iconic care label. Loved also by celebrities like Naomi Campbell, Heidi Klum, Jennifer Aniston or Kate Moss.
The undisputed bestseller - worldwide - is the DRYING LOTION. The cult product against redness, impurities and pimples! A favourite of make-up artists, stylists, models, beauty editors, bloggers and Hollywood stars.
Mario Badescu special talent, is the extensive assistance against any kind of impurities and optical disturbers. Bestsellers include the BUFFERING LOTION against severe acne, a covering DRYING CREAM, the SILVER POWDER to open pores or the soothing SPECIAL HEALING POWDER for rapid healing of inflammations.
For a perfect skin from head to toe, the care routine relies on the effect of the AHA BOTANICAL BODY SOAP while showering, which not only cleanses, but also has a light peeling effect due to the steel-plated AHA components and papaya extracts.
The best-selling facial cleanser is the ENZYME CLEANSING GEL, a non-foaming cleansing gel for the mild but thorough removal of make-up, environmental particles and oil. Papaya and grapefruit extract also have a slightly peeling effect and thus counteract impurities.
No cleaning without toner. Mario Badescu has always relied on Double-Cleansing. A system that removes the remaining cleansing residue from the skin in the second cleaning step, compensates and peels. Naturally skin-specific, e.g. with the antibacterial SPECIAL CUCUMBER LOTION against inflammation or the GLYCOLIC ACID TONER with anti-aging substances.
In terms of care, its formulations are true moisturizers, such as CERAMIDE HERBAL EYE CREAM, a non-greasy eye cream that absorbs quickly and consists of a mix of vegetable oils. Or the algae-based SEAWEED NIGHT CREAM for noticeably smooth, silky and younger-looking skin - simply overnight. Or the moisturising spray FACIAL SPRAY WITH ALOE, HERBS AND ROSEWATER - a New York must-have for years
