Niche Beauty
image

James Read

From a young age, James have always loved self tan. Over the years as a professional spray tan artist, he has been privileged to work with some of the most incredible people. From the world’s best photographers; amazing designers like Tom Ford, Burberry and Sophia Webster; the most beautiful women such as Naomi Campbell and Rosie Huntington-Whiteley. He is now a recognised influencer in tanning trends worldwide as well as a regular judge for several prestigious beauty awards.

Shop now
TRENDING NOW
Rose Glow

Self-tanning spray with Organic Rose Water, Hyaluronic Acid, Hamamelis, Aloe Vera and Chamomile, refreshing and natural tanning, fixes make-up or acts as a primer.

Select
Body Foundation Wash Off Tan Face & Body

Washable tan with a perfect airbrush finish.

Select
  • Exclusive
Click & Glow

Self-tanning concentrate for every skin, will be individually blended with care, make-up or SPF.

Select
00:00

It’s outsTANding!

Orange, streaky, sticky, drying, hard to apply - these are all comments that are a thing of the past. James Read's products are effortless to apply and make your skin not only look great, but feel great too. They can be described as "OutsTANding" without a doubt.

Shop now
JAMES READ
PHILOSOPHY
PHILOSOPHY
ABOUT THE FOUNDER

From a young age, James Read was passionate about fake tanning. As a teenager, he spent his weekends coming up with new innovations and interesting ways to avoid tanning faux pas.

Having been in the beauty industry for over 16 years, Read is considered a pioneer of the global self-tanning trend and an expert in self-tanning products and skin-finishing procedures. In 2012, he realised his dream of incorporating his passion, ideas, experience and industry secrets into his own brand. Over 30 awards won, delighted customers all over the world and numerous red carpet appearances speak for themselves - James Read's products are simply outsTANding!