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Pai Skincare

Pai is a leading formulator of high-performance, certified organic skincare, believing that skin - no matter how sensitive - deserves the best natural ingredients without compromise. Every product is proudly created and manufactured in-house in its London HQ, with a mission to deliver results-driven skincare with goodness built in. A certified B Corp, Pai’s entire range is certified natural and organic by COSMOS, certified vegan and cruelty-free – and all products are clinically tested to be suitable for sensitive skin for complete peace of mind.

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Light Work

Cleansing oil with rose hip extract for face and eyes, suitable for all skin types.

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Rosehip Bioregenerate

All-in-one face oil with rose hip extract, reduces irritation, ideal for dry, stressed and hypersensitive skin.

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Try Pai Kit

Value set with 4 bestsellers as a travel-size routine, including cleanser, moisturizer, bronzer, and face oil, packed in an exclusive travel case.

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Why Pai?

Founder Sarah Brown reveals the motivation behind Pai and why when it comes to skincare, it's personal.

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Effective organic ingredients

The jewel in Pai's crown is the ingredients they use. They've made it their mission to find the most high-performing ingredients nature has available, to create hardworking skincare that’s a joy to use. Take their iconic Rosehip Bioregenerate Face Oil for example – a certified organic formula with 60% more regenerative sterols than the competition*. *Compared to cold-pressed seed oils