Niche Beauty
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SWEED

The Swedish label is a pioneer in the eye category - with award-winning mascaras, a prostaglandin-free eyelash serum and "The Signature No-Lash Lash" - basics for every make-up artist. Make-up artist and founder Gabriella Elio only develops formulas that she misses on the market in order to achieve her characteristic and timeless "no-make-up" look. The successful line now offers a growing portfolio with innovative make-up. Always with Gabriella's philosophy: "Look like you've been on vacation for 2 weeks - radiant skin, luscious lashes and full of life."

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Miracle Powder

Powder foundation with a soft-focus effect for a natural glow, rich in antioxidants, minerals and vitamin C, buildable coverage, suitable for sensitive skin types.

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Cloud Mascara

Volume mascara with vitamin B5 for definition and length, water resistant.

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Adhesive for Strip Lashes Clear/White

Transparent eyelash glue for false eyelashes.

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Air Blush Cream

Cream blush with a matte finish and ultra-light texture for highlighting and defining.

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HOW TO APPLY CLUSTER FLAIR - MASTER CLASS WITH GABRIELLA ELIO

The Sweed Lashes feature a unique cotton band that provides a better fit and makes the lashes easy to use for both professionals and beginners. You won't even feel that you're wearing false lashes. In this tutorial, founder Gabriella Elio shows you how best to apply the Cluster Flair Lashes.

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SWEED
PHILOSOPHY
PHILOSOPHY
MAKE-UP ARTIST BRAND

Already at the age of 15, make-up artist Gabriella Elio completed an internship in a popular make-up shop. From the professional need for a range of eyelashes with a high and consistent quality, the Swede developed and launched her collection in Stockholm in 2015.
Sweed's vision is to offer the best false eyelashes in the world that look beautiful and natural and are easy and comfortable to wear - even on a normal working day in the office. That said, Sweed is also considered every top make-up artist's secret weapon when it comes to creating a glamorous gala look for red carpet events. Professional make-up artists choose Sweed Lashes for their premium quality.