Niche Beauty
image

MIILD

The Danish beauty label was founded in 2017 by Tine Emilie Svendsen and Tanja Largré – two makeup artists and allergy sufferers. Drawing from their personal experiences, they developed a certified, hypoallergenic makeup line that is uncompromisingly clean and combines Scandinavian clarity with exceptional skin compatibility. The brand stands for transparency, sustainability, and environmental awareness, offering a portfolio that is gentle on both people and the planet. Every product is AllergyCertified and 100% fragrance-free.

Shop now
TRENDING NOW
  • new
Skin Glow Tinted Beauty Balm

Color balm for cheeks and lips, with Rice Bran Wax and Antioxidants, moisturizing and nourishing, vegan.

Select
  • new
Skin Light Natural Liquid Foundation

Liquid foundation with light to medium coverage, Glycerin, Castor oil and Amino acids, moisturizing, balancing and perfecting, vegan.

Select
  • new
Sheer Lip Tint

Tinted lip balm with a shimmering finish, Castor seed oil, Fatty acids and vitamin E, moisturizing, nourishing and protective, vegan.

Select
  • new
Intense Density Mascara

Mascara for volume, length and definition in black, with Carnauba wax and Provitamin B5, defining and water-resistant, vegan.

Select
  • new
Skin Light Translucent Loose Setting Powder

Powder with loose texture, sets make-up, reduces shine and conceals imperfections, vegan.

Select
  • new
Micro Brow Pen

Eyebrow pencil with ultra-fine tip and spoolie brush, with Carnauba wax and Fatty Acids, precisely defining and emphasizing, vegan.

Select
  • new
Skin Glow Tinted Beauty Balm

Color balm for cheeks and lips, with Rice Bran Wax and Antioxidants, moisturizing and nourishing, vegan.

Select

THIS IS MIILD

Community driven clean beauty, created by makeup- artists.

Shop now
TINTED BEAUTY BALM

Meet your balmy BFF: The Skin Glow Tinted Beauty Balm. This lightweight, breathable formula melts seamlessly into the skin, enhancing your natural beauty with a radiant, even finish. Buildable, blendable, and packed with skin-loving ingredients– it’s your perfect multitasker for that lit-from-within look.

SKIN-LOVING INGREDIENTS

Miild is all about skin-loving ingredients that work as hard as you do. Every formula is packed with skin-loving ingredients, carefully selected to nourish, protect, and enhance your natural glow. From the deep hydration of hyaluronic acid to the protective powers of antioxidants – just to name a few. Every product is crafted with care for your skin while making you look healthy, glowing and amazing.

THE MIILD GLOW

The Miild Glow is what we’re known for—a fresh, natural radiance that’s all about healthy skin. The skin-loving formulas are packed with gentle yet effective ingredients that make your skin look and feel amazing. It’s effortless, it’s easy and it’s glow you can feel good about. Glow your own way.

MEET THE FOUNDERS

With a passion for skin and a flair for creativity, Tine and Tanja, Danish makeup artists, set out to redefine clean beauty. Inspired by their own experiences with sensitive skin, they crafted allergy-friendly formulas powered by skin-loving ingredients, delivering high performance while proving that beauty can be as gentle as it is effective.

Newsletter Signup

We give you 15% for your subscription!