Paul Smith

If anyone has brought more style and color to men's fashion, it’s Paul Smith. Following the motto "keep it simple, but have fun," the son of a tailor founded his eponymous company in 1970, and today, he sets the fashion tone in over 70 countries. Initially, he designed men's clothing. When he noticed that women were buying smaller sizes of his men's clothing for themselves, Paul Smith launched his first women's collection in 1993. There is now also a home collection featuring scented candles and diffusers, inspired by his memories and made to last forever.