U Beauty
PROEM

- new
- Exclusive
Eau de Parfum with notes of Rose, Peony, Magnolia, Jasmine, Lychee, Rhubarb, Vetiver, Pistachio and Pink Peppercorn.
A boldly feminine fragrance richly layered with floral, fruity, and earthy notes: a delicate bouquet of rose and magnolia petals awakens to tart rhubarb and succulent lychee, then finds grounding in smoky vetiver and the unexpected punch of peppercorn.
Defined as a preface, PROEM is a complete experience that takes shape with you from morning to night. Your entire scent wardrobe in one bottle, each inhalation is an invitation to begin again.
Floral: Centafolia Rose, Chinese Peony, Chinese Magnolia, Night-Blooming Jasmine
Fruity: Lychee, Rhubarb
Earthy: Vetiver, Pistachio, Pink Peppercorn
- Each bottle features a translucent resin cap handmade in Italy by third-generation artisans. U Beauty's custom logo is etched onto the top of each cap.
- Femininity, redefined: PROEM is the powerhouse scent for those who don’t ask for permission. U Beauty’s promise is to help minimize your routines while maximizing your moments, and that’s exactly what PROEM delivers: an entire scent wardrobe in one bottle, crafted to give you the confidence to stand out from morning to night.
- The word proem means a prelude or preface—a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew.
- In creating PROEM, U Beauty tapped two leading fragrance authorities: global fragrance expert Roger Schmid, who brings over five decades of experience crafting some of the most recognizable scents of our time; and sought-after nose of the moment Jérôme Epinette, who has blazed a path with industry-disrupting achievements over his tenure at Robertet, the fragrance world’s leader in creative alchemy and high technology. Combining a reverence for history with a future-forward approach, these experts helped bring the vision of a complex, provocative fragrance to life.
Spray onto your pulse points.
Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:
BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.
With this icon you can see at a glance which products meet the standard of our CLEAN Guide.
Read more in the STUDIO about THE NICHE CLEAN GUIDE!