U Beauty 
PROEM

A boldly feminine fragrance richly layered with floral, fruity, and earthy notes: a delicate bouquet of rose and magnolia petals awakens to tart rhubarb and succulent lychee, then finds grounding in smoky vetiver and the unexpected punch of peppercorn.

Defined as a preface, PROEM is a complete experience that takes shape with you from morning to night. Your entire scent wardrobe in one bottle, each inhalation is an invitation to begin again.

Floral: Centafolia Rose, Chinese Peony, Chinese Magnolia, Night-Blooming Jasmine
Fruity: Lychee, Rhubarb
Earthy: Vetiver, Pistachio, Pink Peppercorn

- Each bottle features a translucent resin cap handmade in Italy by third-generation artisans. U Beauty's custom logo is etched onto the top of each cap.

- Femininity, redefined: PROEM is the powerhouse scent for those who don’t ask for permission. U Beauty’s promise is to help minimize your routines while maximizing your moments, and that’s exactly what PROEM delivers: an entire scent wardrobe in one bottle, crafted to give you the confidence to stand out from morning to night.

- The word proem means a prelude or preface—a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew. 

- In creating PROEM, U Beauty tapped two leading fragrance authorities: global fragrance expert Roger Schmid, who brings over five decades of experience crafting some of the most recognizable scents of our time; and sought-after nose of the moment Jérôme Epinette, who has blazed a path with industry-disrupting achievements over his tenure at Robertet, the fragrance world’s leader in creative alchemy and high technology. Combining a reverence for history with a future-forward approach, these experts helped bring the vision of a complex, provocative fragrance to life.

Spray onto your pulse points.