GOOP – holistic beauty for every day
The modern lifestyle brand GOOP from California originated from a newsletter about healthy eating that actress Gwyneth Paltrow sent out from her kitchen. Today, GOOP is known for its holistic approach to the well-being and beauty of skin and hair. The products, which are still specially tested by Gwyneth Paltrow, are based on natural ingredients and innovative technologies. But GOOP is not just the sum of its products, it also stands for a philosophy all of its own: clean living, openness to new things and the pursuit of balance and harmony.
Glow on the inside and out with GOOP
All GOOP products are committed to following the guidelines of clean beauty. All ingredients are controlled according to strict quality standards, ethically sourced and cruelty-free. All GOOP beauty products are free from silicones, formaldehyde, parabens, SLS, SLES, PEGs, polyacrylamides, TEA, DEA, phthalates and synthetic fragrances. At GOOP, beauty is all about authenticity; GOOP does not want to change, but rather maximize the individual inner glow of its users GOOP uses clinically proven premium ingredients in high concentrations to create luxurious yet simple essentials for skin, hair and body:
- Face care: The GOOP product range includes various facial care products. The gel cleanser gently removes dirt and make-up and nourishes the skin with fruit enzymes and berry and apple extract. GOOP peelings and toners are ideal for preparing the skin for subsequent skincare. GOOP’s face creams are fragrance-free and can provide the skin with nutrients and moisture for up to 48 hours. You should then apply the GOOP Goopgenes All-In-One Super Nutrient Face Oil to give your skin an intensive nutrient boost. The face oil is made with nine nutrient-rich oils, including bakuchiol, and fruit extracts. When used daily, it can reveal its full power, smoothing fine lines and improving skin texture.
- Body care: All of GOOP’s body care products reflect the same dedication to clean, high-quality, highly effective ingredients. For daily care, there is a body cream and a body oil. They nourish and moisturize the skin thanks to hyaluronic acid and vitamin E. GOOPS Body Balm is used for stressed, damaged skin. The shea and cocoa butter it contains intensively nourish the skin and can protect it from drying out.
- Haircare: GOOP knows that beautiful hair starts with a healthy scalp. That’s why GOOP not only offers a shampoo and conditioner with amino acids, but also a scalp scrub with Himalayan salt and rosehip oil. Not only does it successfully remove stubborn product deposits and dirt particles, but its peeling effect also stimulates circulation and has a refreshing effect.
Every GOOP product is developed with the aim of not only promoting external beauty, but also supporting skin health. GOOP also places great importance on sustainability. All products are available in environmentally friendly packaging, are manufactured under fair conditions and are cruelty-free.
Discover GOOP products in the Niche Beauty online shop
GOOP products are a good choice for people who place importance on natural ingredients and innovative technologies. The Niche Beauty online shop offers a large selection of the well-known products from Gwyneth Paltrow’s clean beauty brand. With just a few clicks, you can bring the GOOP philosophy home to you.