LBTY. Liberty Beauty

When Arthur Lasenby Liberty founded his department store in 1875, he envisioned it as a ship on the streets of London. And so it came to be: the Tudor-style building was built in 1924 with wood from two decommissioned warships, the HMS Impregnable and the HMS Hindustan. Today, it is a listed building and a local landmark. Unchanged since its opening: an exclusive, curated lifestyle portfolio and fabric patterns with a signature look. The basis for this is the in-house design studio and an archive of 45,000 objects. The fragrance collection pays tribute to the iconic Liberty print.