LAURA MERCIER 
PURE CANVAS PRIMER - Hydrating

With a lightweight finish and irresistible texture, this moisturizing primer is sure to become a staple in your makeup routine.

Laura's Inspiration: Just as a painter primes a canvas, Laura Mercier believes in priming the skin. Pure Canvas Primers are the essential step to prepare the skin for makeup application. All silicone-free, the breathable formulas seal in skincare and create a protective barrier that extends makeup wear. Packed with skin-loving ingredients, the primers not only protect skin but are also good for skin.

- Laura Mercier believes in healthy skin—with and without makeup. The Pure Canvas Primer Hydrating has been specially formulated to include proven moisture-enhancing ingredients that replenish hydration, even under foundation or over daily moisturizer. This means your primer will always be on double duty, extending the life of your makeup and bettering your skin.

- Stubborn dry patches and caked-on foundation don’t stand a chance against the Pure Canvas Primer Hydrating. Starting with a base of water, this moisturizing primer is packed with: Olive Extract to smooth dry lines and lock in skincare. Marine Hydra Botanicals to improve skin’s hydration in just one week.

The result of an independent U.S consumer study on 30 participants:

- Ultra-hydrating finish you can feel. 91% of consumers agree this primer boosts skin softness and suppleness.*

- Skin-loving ingredients you can trust. Free of parabens, sulfates, silicone, and fragrance, the Pure Canvas Primer Hydrating features carefully selected, honest ingredients.

- Long-wear results you can see. 86% of consumers agree this moisturizing primer extends the wear of makeup.

- Apply after skincare, including moisturizing serums or day creams. Delicately massage a dime-sized amount of this moisturizing primer onto the skin with your fingertips.

- Complete the look with a Tinted Moisturizer or Foundation.