Dr. Loretta 
Concentrated Firming Moisturizer

Experience a skin-tightening boost with the Concentrated Firming Moisturizer. This antioxidant-rich firming cream reduces rough texture and minimizes the appearance of wrinkles, pores, and fine lines. Retinoic ester, a non-irritating form of retinoid, supports your skin’s cell renewal and collagen. While that works to correct texture, antioxidant Lipochroman®, a supercharged antioxidant defends against pollution — a leading cause of lines and age spots. You won’t be able to get enough of this impactful and luxurious moisturizer.

- All skin types except sensitive or dehydrated skin

- Reducing appearance of dark spots

- Overall toning and balancing Protecting skin from free radical damage

- The skincare label was founded in 2018 by Dr. Loretta in Davie, Florida.

- Family-run company.

- The formulas are all developed and clinically tested by dermatologists.

- 100% Vegan

- Cruelty-Free

Key Ingredients:

- Retinoic Ester: A non-irritating form of retinoid derived from Vitamin A that combats visible signs of aging for firmer, brighter, smoother looking skin.

- Antioxidant Lipochroman®: A powerful antioxidant that protects skin from free radical damage to improve the appearance of fine lines, wrinkles, and dark spots.

- Ubiquinone: This antioxidant, known as Co-Q-10, provides antioxidant protection to support natural collagen levels, even skin tone, and reduce the appearance of fine lines.

- Dr. Loretta’s approach to skincare formulation is rooted in the skin aging exposome theory. This explains that a majority of skin aging changes are caused by exposure to real-world environmental aggressors and other influences, including stress, nutrition and sleep patterns.

Every Dr. Loretta product is formulated with high concentrations of proven actives and effective botanical ingredients to address the four key real-world factors we face each day:

1) Pollution: Indoor pollution is caused by exposure to paint, plastics, cooking, dust mites and more. Outdoor pollution comes from cars, power plants, construction, dust, and fires. Exposure can lead to rough skin texture, fine lines, wrinkles and age spots.

2) Light: Sources of light include UVA/UVB rays and HEV blue light from the sun and electronics. Accumulated exposure causes uneven skin pigment, loss of firmness, wrinkles, sensitivity and rough texture.

3) Climate: From shifts in cold or hot weather both indoors and outdoors, our skin’s lipid barrier can cause excess oiliness and acne in warmer conditions, and dryer skin in colder conditions.

4) Irritants: Irritation can come from skincare ingredients like sulfates and artificial fragrance, which can lead to the breakdown of collagen and elastin, causing irritation and sensitivity.

After using cleanser and serum, apply to face and neck. Use AM and PM. Always finish with SPF in the morning.