Color Wow
Root Cover Up Platinum

Color & Glossing

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Instantly and naturally conceals roots and gray hairs.

Description

A coverup for colored hair, Color Wow's innovative powder compound blends naturally to conceal roots and gray between salon visits. This long-wearing, non-oily formula stays put until your next shampoo and contains light-reflecting particles for added luster.
•Instantly and naturally conceals roots and gray hair.
•Finely milled, pressed powder in mirrored compact.
•Dual-tipped brush for customized application.
•Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup.

Usage

Dry and style hair as desired. Apply to roots, starting at the scalp and working outwards. Dust over temples or gray hairs as needed. Shampoo hair to remove. It is recommended to use one shade lighter than the hair.

Ingredients

Platinum Blonde: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Zea Mays (Corn) Starch, Pentaerythrityl Tetraisostearate, Aluminum Starch Octenylsuccinate, Kaolin, Dimethicone, Methylparaben, Propylparaben, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).

Blonde: Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (+/- Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77266 (Carbon Black, Black 2), Ci 77492 (Iron Oxides), Tin Oxide (Ci 77861).

Light Brown: Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (+/- Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77266 (Carbon Black, Black 2), Ci 77492 (Iron Oxides), Tin Oxide (Ci 77861)).

Medium Brown: Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (+/- Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77266 (Carbon Black, Black 2), Ci 77492 (Iron Oxides), Tin Oxide (Ci 77861)).

Dark Brown: Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (+/- Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77266 (Carbon Black, Black 2), Ci 77492 (Iron Oxides), Tin Oxide (Ci 77861).