Full-time

Your tasks:

As a CRM Manager, you will be a key part of our E-Commerce team, collaborating closely with the CRM & Loyalty Managers and the Project Manager. Your primary focus will be on optimizing contact channels to foster stronger customer relationships and scaling our loyalty program across international markets.

• Campaign Development and Execution: Lead the design, development, and execution of email, WhatsApp, push notifications, and CRM marketing campaigns, ensuring they align with the broader customer engagement strategy.
• Channel Management: Leverage and manage various contact channels (email, SMS, app push notifications, etc.) to drive engagement and conversion.
• Campaign Analysis: Analyse the performance of CRM campaigns, drawing actionable insights, and providing strategic recommendations for continuous improvement.
• Cross-Channel Campaigns: Collaborate with internal teams to develop integrated cross-channel campaigns that enhance the customer journey and meet business objectives.
• A/B Testing: Implement robust A/B testing strategies to refine campaign tactics and validate optimization hypotheses.
• Loyalty Program Strategy and Expansion: Take a leading role in further developing and expanding our loyalty program, with a focus on personalization and engagement across European markets. Tailor loyalty initiatives to meet the specific needs of each market.
• Team Collaboration: Work closely with Creative, Brand, E-Commerce teams, and external service providers to ensure seamless campaign execution and brand alignment.

Your profile:

• Education: Degree in business administration, marketing, communication, or a related field.
• Professional Experience: 3-5 years of experience in CRM, email marketing, or customer engagement, preferably within E-Commerce. Significant experience in developing and managing loyalty programs is required. Familiarity with CRM tools such as Emarsys, Salesforce, or similar platforms is a must.
• Loyalty Program Expertise: Demonstrable experience in creating and managing loyalty programs, with an understanding of international market dynamics and customer segmentation strategies.
• Analytical and Technical Skills: Strong analytical thinking, creativity, and technical expertise, with the ability to interpret data and optimize campaign performance.
• Communication Skills: Excellent verbal and written communication skills, capable of influencing and collaborating across teams.
• Work Style: Independent, proactive, and able to manage multiple projects with competing deadlines.
• Language Skills: Fluent in English and German; additional European language skills are a plus. French or Dutch preferred.