Virtue 
Colorkick Illuminating Mask

A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. This dual-action formula harnesses the power Alpha Keratin 60ku® to repair and strengthen hair from inside out. Virtue’s proprietary protein not only helps strengthen hair weakened from chemical treatments, but also smoothes the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine.

- Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

- Shea Butter, Moringa Seed Oil, Jojoba, And Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.

- Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.

- Specialty Rice Protein, Sunflower Sprout Extract, And Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.

- Free of: Sulfate, Paraben, Phthalate, Synthetic Color & Dye and Gluten Free

- Cruelty Free

- Vegan

Results based on a consumer perception study of 56 women who used the mask twice a week for 4 weeks:

Combined Hair:

- 94% of women immediately felt their hair was healthier and shinier.

- 92% of women felt their hair color looked more luminous and didn’t fade as quickly after 2 weeks.

- 98% of women felt their hair color looked brighter after 4 weeks.

- 100% said this mask keeps hair more true between colorings.

Grey Hair (15 women):

- 100% of women immediately felt their was softer and lustrous.

- 100% immediately felt their hair was nourished and looked healthier.

- 93% immediately felt their hair was brighter and more vibrant.

Blonde Hair (17 women):

- 94% said color was shinier and more vibrant after 2 weeks.

- 100% said color is more brighter and didn’t fade as quickly after 4 weeks.

- 94% said color is less brassy after 4 weeks.

Brunette Hair (18 women):

- 100% immediately felt their hair was softer and shinier.

- 100% said color was more vibrant and looked refreshed after 4 weeks.

- 100% said color did not fade as quickly and has allowed them to go longer between coloring.

Red Hair (6 women):

- 100% immediately said their hair color was more vibrant and instantly refreshed.

- 100% immediately felt their hair looked and felt healthier.

- 100% said this mask kept hair color more true between coloring and their color did not fade as quickly.

After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes. Rinse well. Use weekly or as needed.

AQUA (WATER, EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, ISOAMYL LAURATE, CETYL ALCOHOL, BRASSICAMIDOPROPYL DIMETHYLAMINE, BRASSICA ALCOHOL, DIMETHICONE, CETYL ESTERS, SQUALANE, GLYCERIN, GLYCERYL RICINOLEATE, CETEARETH-20, ETHYLHEXYLGLYCERIN, KERATIN, MELIA AZADIRACHTA LEAF EXTRACT, MELIA AZADIRACHTA FLOWER EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, CORALLINA OFFICINALIS EXTRACT, PANTHENOL, COCCINIA INDICA FRUIT EXTRACT, SOLANUM MELONGENA (EGGPLANT) FRUIT EXTRACT, VIOLA ODORATA FLOWER/LEAF/STEM EXTRACT, ALOE BARBADENSIS FLOWER EXTRACT, PHOSPHOLIPIDS, HYDROLYZED VERBASCUM THAPSUS FLOWER, BRASSICA OLERACEA CAPITATA (CABBAGE) LEAF EXTRACT, POLYGONUM BISTORTA ROOT EXTRACT, HYDROLYZED RICE PROTEIN, SALVIA HISPANICA SEED EXTRACT, TOCOPHEROL, SPATHODEA CAMPANULATA FLOWER, COPPER GLUCONATE, HYDROLYZED QUINOA, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER/LEAF/STEM EXTRACT, CAESALPINIA SPINOSA FRUIT EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, OCIMUM SANCTUM LEAF EXTRACT, OCIMUM BASILICUM (BASIL) FLOWER/LEAF EXTRACT, OPUNTIA FICUS-INDICA SEED OIL, MORINGA OLEIFERA SEED OIL, QUERCUS PETRAEA FRUIT EXTRACT, HYDROGENATED ETHYLHEXYL OLIVATE, BUTYROSPERMUM (SHEA) BUTTER, ORYZA SATIVA (RICE) BRAN EXTRACT, TOCOPHERYL ACETATE, HYDROGENATED OLIVE OIL UNSAPONIFIABLES, MAGNESIUM ASPARTATE, RICINUS COMMUNIS (CASTOR) SEED OIL, JOJOBA ESTERS, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM PHYTATE, PROPANEDIOL, CAPRYLYL/CAPRYLYL GLUCOSIDE, BETAINE, TRIDECETH-12, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CAPRYLIC ACID, MALTODEXTRIN, CAPRYLYL GLYCOL, PARFUM (FRAGRANCE), AMODIMETHICONE, HYDROXYETHYLCELLULOSE, LAURETH-9, C11-15 ALKETH-7, QUATERNIUM-95, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, SODIUM CARRAGEENAN, XYLITOL, TREHALOSE, GALACTOARABINAN, SODIUM PHOSPHATE, POLYSORBATE 60, DISODIUM PHOSPHATE, ETHYL LINOLEATE, ETHYL OLEATE, SORBITAN OLEATE, POLYQUATERNIUM-37, TRISILOXANE, DISILOXANE, ZINC GLUCONATE, SORBIC ACID, PHENOXYETHANOL, BENZYL ALCOHOL, CHLORPHENESIN, POTASSIUM SORBATE, CITRIC ACID, ACETIC ACID, SODIUM BENZOATE, BENZYL SALICYLATE, LINALOOL.