Virtue 
Daily Damage Repair Essentials

Start with Damage Reverse™ Serum, the daily leave-in treatment that both instantly repairs hair and also protects it from future harm*. Finish with Healing Oil, the everyday hair enhancer that weightlessly hydrates and adds immediate shine.
 
Virtue®’s main ingredient, the patented and reparative Alpha Keratin 60ku®, gives each product their exceptional edge. Clinically proven to reverse damage, not just patch it, for all hair types, restoring hair to its healthiest state, this protein is paired with high-performing multitaskers to enhance strength, hydration, shine, protection, and manageability of all hair types. Together, these two mane menders are more scientifically advanced than any other serum and oil on the market.
 
*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.
 

- Virtue® Damage Reverse™ Serum revolutionizes hair repair by not only fighting future damage, but by instantly repairing existing damage. Packed with the highest percentage of our 100% bio-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.
 
- Virtue® Healing Oil is a unique blend of hydrating super oils and Virtue’s hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.
 
KEY CLAIMS:
- 100% of women said their hair was immediately shinier.*
- 94% of women felt their hair looked repaired after one use.*
- After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors.*
- 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use.*
- Provides cuticle-to-cortex hair repair**
- Hair is instantly more resistant to breakage**
- 98% of split ends repaired instantly**
- Fights future damage**
 
 
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of Virtue® Healing Oil usage.
 
**In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.

Before styling, apply 2-3 pumps of Damage Reverse Serum, from roots to ends, on damp or dry hair, focusing on areas with the most damage. Do not rinse. Style your hair as desired.

As the final step in your styling routine, shake Healing Oil into palms and apply from mids to ends for added shine, hydration, and environmental protection.