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NOURISHING SHAMPOO

This deeply hydrating, moisturizing, and nourishing shampoo is made to hydrate the hair and scalp while offering repairing and strengthening benefits to each hair strand. The formula rebuilds dry, thick, and curly hair with plant-based proteins and soaks the hair strands with a high dose of hydration and moisture from a natural and organic oil blend of rosehip, cloudberry, and blueberry. Bursting with vitamins and antioxidants, hair is left healthier, softer, protected from damage, and more manageable.

- Good for dry, thick, and curly hair.

- Formulated with 100 % plant-based SLS/SLES-free washing actives that cleanse the hair and scalp without leaving them dry and stripped.

- Plant-based proteins: A mix of rice and wheat protein that helps repair and strengthen keratin fibers, improve elasticity, and retain moisture.

- Vitamins and antioxidants derived from wildcrafted berries strengthen and protect hair. 

- With a subtle scent of rose, citrus, and freesia.

- Consumer Study Results*: 100% Agree their hair feels well-moisturized and hydrated after use, 100% Are satisfied with the overall nourishing performance, 97% Agree their hair feels repaired and strengthened after use, 97% Agree it effectively cleanses the hair without leaving it feeling dry and stripped, 97% Agree it is gentle on the scalp and does not cause irritation, 97% Agree it deeply nourishes thick, curly, and coarse hair, 97% Agree it leaves the hair feeling soft and manageable.

- Cruelty-free.

- Vegan.

- Free from parabens, sulfates (SLS/SLES), silicones, and other harmful ingredients.

*Based on a 4-week independent consumer-perception study with 30 participants.

Emulsify in hands with water to create a dense, foamy lather before massaging into wet hair and scalp. Rinse thoroughly, then use Nourishing Conditioner.