Paula’s Choice: Skincare with scientifically tested ingredients
Paula Begoun is also known in the USA under the nickname The Cosmetic Cop. She launched her beauty brand Paula’s Choice in 1995. As she suffered from acne herself, she had previously done a lot of research into ingredients in cosmetics. Her goal was to better understand the ingredients. What got her started was the fact that the products she had tried to date had never brought her the desired results.
Paula lives by the motto “Beauty is truth” – even as an employee in the cosmetics department of a large department store, she placed great importance on giving customers honest advice on the potential and limitations of skincare products. As a result, Paua Begoun lost her job. The rest is history.
Paula’s Choice products have also been available in Europe since 2005. Some of them have become real skincare sensations. For instance the Liquid Exfoliator with 2% salicylic acid.
What makes Paula’s Choice products so special
With her brand, Paula Begoun set herself the goal of creating products that are centered around ingredients whose effectiveness has been scientifically tested. There are no fake promises on the packaging, just a few pure facts about effects that have been proven to occur. Paula is sure of one thing: Every skin is different and has individual needs. For example, some skin conditions benefit from a daily application of a light peel, while for others a weekly application is the best option.
Some of the active ingredients that Paula’s Choice focuses on are:
- BHA
- AHA
- Vitamin C
- Niacinamide
- Retinol
Paula’s Choice combines effective ingredients with innovative textures
Products such as the Skin Perfecting 2% BHA Liquid Exfoliant from Paula’s Choice have already made a name for themselves in the skincare community. The liquid peel cleanses the pores and prevents spots and blackheads. It also removes dead skin cells and contains skin-soothing ingredients.
A particularly well-researched anti-aging ingredient is retinol. In Paula’s Choice Clinical 1% Retinol Treatment, this key ingredient helps to fade pigmentation spots and smooth fine lines. The brand also offers other products with this powerful ingredient, for example the modern Clinical 0.3% Retinol + 2% Bakuchiol Treatment or the Resist Anti-Aging Retinol Serum from Paula’s Choice.
Paula’s Choice also offers innovative sunscreens or day creams with SPF, such as the Resist Skin Restoring Moisturizer SPF 50, the Resist Youth Extending Daily Hydrating Fluid SPF 50 or the Clear Ultra-Light Daily Hydrating Fluid SPF 30.
Additional highlights from the brand include the Pore-Reducing Toner and the various different boosters which allow you to easily integrate potent ingredients into your existing skincare routine.
Buy Paula’s Choice – at Niche Beauty
Niche Beauty offers effective products from Paula’s Choice based on scientific findings. Because beauty is truth and every skin deserves to be cared for to the best standard possible and according to its individual needs. Order your effective skincare favorites quickly and easily in the Niche Beauty online shop.
