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U Beauty

Tina Craig launched one of the first US fashion blogs in 2005 with BagSnob and was part of the influencer avant-garde invited to the frontrows of fashion shows. As a busy agency owner, consultant and stylist, she wanted to systematically simplify her 13-part grooming routine without sacrificing impact. Over the years she developed the unique skin care hybrid, which is a toner, vitamin cocktail, serum and hyaluron booster at the same time, refines the skin's appearance and revitalizes damaged cells. “In my culture, having good skin means having self-love and a sense of confidence. U Beauty is self confidence in a bottle.” — Tina Craig, Founder

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Resurfacing Flash Peel

Anti-aging treatment with peeling and regeneration, exfoliating, skin renewing, smoothing and rejuvenating, 5-minute formula.

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The SCULPT Neck + Décolleté Concentrate

Ultra moisturizer with revolutionary capsule technology and a 48-hour effect, anti-aging & award winner.

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Resurfacing Compound

Multi-action active ingredient care with revolutionary capsule technology, anti-aging.

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The Super Hydrator

Ultra-moisturizer for the body with revolutionary capsule technology, 5 different hyaluronic acids and a 48-hour effect, smoothing & firming.

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The SUPER Intensive Face Oil

Cleansing emulsion with pH-regulating action, enriched with FLORA-SIREN capsules, dissolves waterproof textures and supports the skin's barrier, suitable for all skin types.

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The RETURN Eye Concentrate

Active ingredient care with SPF 30 for regeneration and protection of hyperpigmentation, with zinc, jojoba oil and shea butter, refines and smoothes the complexion, anti-aging.

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The PLASMA Lip Compound - Original

Lipbalm with hyaluronic acid, almond oil, shea butter and beeswax, nourishing, moisturizing, plumping and smoothing, anti-aging.

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The SUPER Tinted Hydrator

Tinted moisturizer with SIREN Capsule Technology, Oat Extract, Shea Butter, Peptides, Grape Seed Oil and Mineral Pigments, hydrating, balancing and smoothing.

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Put Your Skin In Charge

Whether addressing the look of fine lines, discoloration, or uneven-looking texture, at any stage of life, U Beauty’s dynamic formulas adapt with you not just decade to decade, but moment to moment. They’re your lifelong partner in skincare, evolving to meet your needs today, tomorrow, and in the future. Streamlined, scientific, transformative skincare powered by SIREN Capsule Technology™️ that puts your skin in charge.

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PHILOSOPHY
Meet Tina Chen Craig

U Beauty was created by Tina Chen Craig, multihyphenate entrepreneur, founder of Bag Snob, and pioneer of influencer marketing and, most recently, innovative skincare. For over 20 years, Tina has been actively shaping the influencer industry with successful collaborations with leading luxury brands. In 2019, Tina launched U Beauty. "I founded U Beauty because I was in search of a simple yet effective skincare routine that provided real benefits without irritation. Hailed as 'a result-oriented breakthrough' by a peer-reviewed journal, our proprietary SIREN Capsule Technology™️ allows us to create high-performance formulas backed by science and driven by innovation that are unlike anything else on the market." – Tina Chen Craig, Founder

U BEAUTY
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SIREN Capsule Technology™️

Perfected over 10 years of research, every U Beauty product is powered by SIREN Capsule Technology™️. U Beauty’s adaptive delivery system precisely targets ingredients to areas visibly affected by free radicals while leaving healthy-looking skin nourished and balanced. Simply put: Neutralizing free radicals makes your skin look younger. Whether addressing the appearance of fine lines, discoloration, or uneven texture—at any stage of life—SIREN Capsule Technology™️ is the engine behind adaptive customization, allowing our formulas to evolve with you—not just from decade to decade, but moment to moment.

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PHILOSOPHY
Sustainability Is Luxury

U Beauty is certified with The Butterfly Mark from Positive Luxury, a leading sustainability consultant for the luxury industry that helps brands reduce their environmental impact and more, and with Cruelty-Free International Leaping Bunny, the globally-recognizable gold standard awarded to companies affirming no animal testing. U Beauty’s skincare formulas are made in Italy where they adhere to EU cosmetic law and the strict exclusion of over 2,500 substances and products are manufactured in a GMP-certified facility utilizing hydroelectric renewable energy.