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BORNTOSTANDOUT

The fragrance house was founded by Jun Lim, a former investment banker, in 2020 as the first Korean luxury niche brand in Seoul. Through his portfolio, he wants to give people the opportunity to discover their true identity and live it out olfactorily. The premium fragrances are packaged in traditional moon jars - the white porcelain of which has been the symbol of Korea since the beginning of the Joseon Dynasty in 1392. The contrast with the red lettering represents the unorthodox and provocative identity of the brand. A rebellion against norms as a liberation of desires. You are born to stand out.

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BORNTOSTANDOUT Fig Porn
Fig Porn
BORNTOSTANDOUT

Eau de Parfum with notes of Fig, Pear, Bergamot, Cedarwood, Peony, Rose, Amber, Vanilla, Musk and Sandalwood.

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BORNTOSTANDOUT Nanatopia
Nanatopia
BORNTOSTANDOUT

Eau de Parfum with notes of Nutmeg, Cinnamon, Rum, Banana, Caramel, Tonka Bean and Ambroxan.

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BORNTOSTANDOUT Dirty Heaven
Dirty Heaven
BORNTOSTANDOUT

Eau de Parfum with notes of Jasmine, Neroli, White Flowers, Tonka Bean, Saffron, Ambroxan, Vanilla, Musk and Ambergris.

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BORNTOSTANDOUT Drunk Lovers
Drunk Lovers
BORNTOSTANDOUT

Eau de Parfum with notes of Lemongrass, Bergamot, Grapefruit, Cognac, Pepper, Ginger, Amber, Sandalwood and Vanilla.

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WHO FUCKIN‘ CARES?

BORNTOSTANDOUT® not only stands for extraordinary and high-quality fragrances. It also represents an attitude towards life that is conveyed through the fragrance compositions – “WHO FUCKIN' CARES?” what others think when you feel good about yourself! Insanity is relative and who sets the norm?

WHO IS BEHIND BORNTOSTANDOUT®?

Jun Lim is the founder of the South Korean brand BORNTOSTANDOUT®. He loves to be DIFFERENT, REBELLISH & FUNNY. And this can also be felt in his fragrance creations & the brand DNA of BORNTOSTANDOUT®. Insanity is relative and who sets the norm?

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