sitre

For Cecilie Hjelmager and Julie Herskin, the philosophy behind their brand from Copenhagen is “modern-day sexiness”. It all began with the very personal, shameful search for a suitable lubricant. The products available on the market either felt too vulgar or too medicinal and were often made from low-quality ingredients. This unsuccessful search led to the two Danish women becoming founders in 2020 – with a portfolio that aims to improve every intimate moment.