Clean
The beauty world is versatile and everyone should adapt their routine to personal preferences. Is it part of your philosophy to do without certain ingredients? Then our new CLEAN GUIDE is just right for you! We don't believe that CLEAN products are a must or the answer to every skin care problem. But we do want to offer quick guidance to anyone who feels it's important to avoid certain ingredients. So whether you're pregnant, allergic or cautious - or it simply suits your lifestyle - the new CLEAN filter will find the right products for you! Clean means: "Free from" - but not "Better than". Clean does not mean: vegan, green or free of synthetic ingredients. Clean means: free from the most frequently criticized ingredients (justified or unjustified) which you can now view here:
