Niche Beauty

Thermal water skincare with cult status: OMOROVIZCA

Beauty made in Hungary

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"I still remember my outfit when I first met Stephen," Margaret de Heinrich de Omorovicza tells us. That evening not only marks the beginning of their unique love story, but also the beginning of their brand Omorovicza. Stephen de Heinrich de Omorovicza is a descendant of the Budapest Omorovicza family. For more than 2000 years the name Omorovicza has stood for luxurious spa experiences in Hungary and the Rácz Spa in Budapest is one of the most beautiful in the world.

In 2005 the heir married the diplomat and during her honeymoon Stephen brought his bride to his roots and showed her the luxurious spa. Margaret was fascinated by the effect of the thermal water on her skin. "Since I could think, I had bad and impure skin. At the time I met Stephen, I was even taking medication for it. When the thermal water hit my skin, there was an immediate improvement. Margaret and Stephen had the thermal water analysed and it was found that the water contained an extremely high concentration of minerals. The two wanted to continue the heritage of Omorovicza´s and give everyone the opportunity to enjoy the unique active ingredients. Thanks to their good diplomatic contacts, Margaret was able to win a laboratory that was awarded the nobel prize and with which they developed the line.

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Over the next few years, Omorovicza became more and more the star of the beauty industry and is known among connoisseurs for its black, orange-scented cleansing balm, for a gold-plated eye care or for the unique Queen of Hungary Mist facial toner, the formulation of which dates back to the 14th century. One of the first bottles of Queen Elisabeth's lotion is still kept in the Louvre

The cosmetic line is rich in products with an instant effect and hits the nerve of time. We as consumers are becoming more and more demanding and this brand has everything: history, family, individuality. It is the absolute opposite of mass-produced goods produced quickly. Even famous spas like the Four Seasons in London don't want to do without luxurious products anymore.

Stephen, a former lawyer, effortlessly made the leap into the beauty business. "It's me who goes to Grasse to research new fragrances. We work with the same house where Chanel and Hermès have their fragrances created. I'm really excited about science and product development, but you can philosophize with me about Kafka just as well," he tells us.

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We met Stephen de Heinrich de Omorovicza for an exclusive interview::

What inspired you to found the Omorovicza brand?

My own experience with the amazing effect of the Budapest baths! For 2000 years the thermal springs of Hungary have been known for their medical and health benefits. Visiting the thermal baths in Hungary is not a luxury, but an integral part of everyday life. In the years after 1800, my family built the Rácz Thermal Spa on the site of a medieval spa in Budapest. Two hundred years later, I introduced Margaret to the baths of my family. We were both enthusiastic about the transformative effect of the mineral healing water on our skin and recognised the potential of using these benefits for an innovative skin care range.

Tell us about the unique ingredients of your products!

Mineral-rich healing water, mud and our patented technology, which we developed to deliver the minerals deep into the skin layers, are certainly the main ingredients of our line. We work with a Nobel Prize winning laboratory that has developed the Hydro Mineral Transference™ system for us. This system is present in all our products and enables the absorption of invigorating minerals into the deep skin layers. Moreover, we use only the best ingredients on the market and completely exclude parabens, PEG, silicone, petrochemical ingredients as well as synthetic colour, fragrance and sulphates from our line.

Which product is your bestseller and we explain this worldwide success to you?

Das Thermal Cleansing Balm ist unser globaler Bestseller. Er ist angereichert mit Calcium, Magnesium und dem Moorschlamm aus dem See Heviz in Ungarn, dem größten Thermalsee Europas. Der Balsam reinigt, entgiftet und pflegt die Haut bei jeder Anwendung. Verunreinigungen werden entfernt, ohne der Haut Feuchtigkeit zu entziehen. Zurück bleibt eine optimal gepflegte und streichelzarte Haut.

Winter is almost upon us - which body care products from your line should we use now?

Now that temperatures are falling, it is important to strengthen the skin for the winter. The first step should be a peeling with our Gold Sugar Scrub. Colloidal Gold and Vitamin C reduce the appearance of sun damage, fine lines and wrinkles, repair micro damage and give your skin a healthy shine. Then nourish your skin with our Gold Shimmer Oil for optimal hydration. The oil hydrates and restores the skin's elasticity.

Products aside - what is your tip for flawless and radiant skin?

Clean, clean, clean!

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BLUE DIAMOND SERIES

New on offer, the Blue Diamond series. The line was created out of the need to increase the overall skin fitness in order to sustainably support regeneration - as an aid to self-help. A trio of innovative ingredients supports the restoration of cell energy, strengthens skin renewal and stops skin aging. The result is a radiant complexion in top form.

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