MILK 
RISE MASCARA

An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible. Just 1-2 coats of this cruelty-free mascara mimics the look of a lash lift and ties any no-makeup makeup look together. Its 93% natural formula is made with lash-caring ingredients to leave lashes soft and feathery. The curved brush enhances curl for all lash types and delivers clump-free results.

- An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible.

- A proprietary Vegan Lash-Lift Technology features a blend of four vegan waxes (sunflower seed wax, carnauba wax, tree berry wax, and candelilla wax) that envelop each lash for weightless lift and length.

- Monoi oil and marigold extract help strengthen and condition lashes, so they look healthier and feel soft.

- Mineral pigments help provide super rich black color.

- Winner of GLAMOUR Beauty Award 2022.

- This product is 93% natural, vegan, clean, cruelty-free, paraben-free, and fragrance-free.



Result of a consumer survey:*

Immediately:

-100% saw immediate volume, length, lift, and curl

- 96% saw visible lift at the root after one swipe

After 12 hours:

- 96% said formula did not weigh lashes down

- 93% said lashes are clump-free



*In a consumer perception study of 29 people using the product in a 12-hour period.

- Hold brush in line with the curve of your lashes.

- Wiggle the brush from root to tip.

- Apply one to two coats for natural-looking definition and length, or layer on for extra intensity.

- Use the tip of the brush to define inner and lower lashes.

AQUA/WATER/EAU, CANDELILLA CERA/ EUPHORBIA CERIFERA (CANDELILLA) WAX/ CIRE DE CANDELILLA, STEARIC ACID, GLYCERIN, HYDROGENATED OLIVE OIL STEARYL ESTERS, PULLULAN, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/COPERNICIA CERIFERA CERA, POLYGLCERYL-3 STEARATE, RHUS VERNICIFLUA PEEL WAX, ADANSONIA DIGITATA SEED OIL, PASSIFLORA EDULIS SEED OIL, PCA GLYCERYL OLEATE, MANGIFERA INDICA (MANGO) SEED BUTTER, ZINGIBER OFFICINALE (GINGER) WATER, COCOS NUCIFERA (COCONUT) OIL, PLUMERIA ALBA FLOWER EXTRACT, PLUMERIA RUBRA FLOWER EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, GARDENIA TAITENSIS FLOWER, HYDROLYZED VEGETABLE PROTEIN, HYDROGENATED VEGETABLE GLYCERIDES, C18-36 ACID TRIGLYCERIDE, TOCOPHEROL, SODIUM HYDROXIDE, CELLULOSE, CETEARYL ALCOHOL, SODIUM STEAROYL LACTYLATE, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, CAPRYLYL GLYCOL, BENZYL ALCOHOL, SORBIC ACID, SODIUM BENZOATE, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, IRON OXIDES (CI 77499).

We do not believe that CLEAN products are a must or the answer to every skin care problem. But we want to provide a quick guide for those who want to avoid certain ingredients.

Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:

BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.

With this icon you can see at a glance which products meet the standard of our CLEAN Guide.

Read more in the STUDIO about THE NICHE CLEAN GUIDE!