Briogeo
Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream
Styling lotion for air-dried styles, grippy hold, defines curls, with Yuzu Extract, Plum Oil and Vitamin B Complex, suitable for all hair types, anti-frizz & vegan.
Welcome to hair minimalism, made easy. This multi-tasking formula enhances hair’s natural pattern for the perfect effortless air-dried look. A blend of highly conditioning ingredients hydrates and nourishes hair without greasiness while eliminating frizz from air-dried styles. The result is the perfect, low-maintenance look: soft, touchable tresses - never crunchy, flaky, or sticky.
- Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients
- Provides soft, touchable hold for low-maintenance styling
- Enhances and smooths hair’s natural pattern for a lived-in, effortless look
- Smells like sparkling citrus and fresh, floral greens, with a warm musk finish
- Up to 81% frizz reduction for 24 hours*
- 24-hour hold*
- 98% naturally derived
- Leaping Bunny certified
- Vegan
- Cruelty-free
Key ingredients:
- Yuzu extract: A powerful antioxidant that protects hair from environmental aggressors.
- Plum oil: Provides lightweight moisture for softer, shinier, healthier-looking hair.
- Super B-complex: A proprietary blend of B vitamins that work together to promote healthy-looking hair.
*Based upon third-party laboratory study
Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed.
For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.
*Coconut, vegetable, or plant derived
Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:
BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.
With this icon you can see at a glance which products meet the standard of our CLEAN Guide.
Read more in the STUDIO about THE NICHE CLEAN GUIDE!
