DRUNK ELEPHANT 
C-Firma Fresh Day Serum

C-Firma™, made fresh to order…by you! This super-potent 15% vitamin C day serum is packed with a powerful antioxidant complex, essential nutrients, and fruit enzymes, all working together to firm and brighten the appearance of skin while improving the signs of photoaging.

C-Firma™ Fresh Day Serum is designed to be mixed by you before its first use, which maximizes the potency of its delicate (but powerful) ingredients while keeping the formula fresh. This revolutionary vitamin C serum is packed with a powerful antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E to reveal a brighter, firmer, and more even-looking complexion. Potently formulated with pumpkin ferment extract and sodium hyaluronate crosspolymer, C-Firma™ helps to enzymatically dissolve surface dead skin cells as it hydrates and soothes. The result is a noticeably diminished appearance of signs of aging and photodamage—replaced by incredible radiance and luminosity.

- Potent Antioxidant Complex (15% l-ascorbic acid plus 0.5% ferulic acid and 1% vitamin E): Firms and brightens the look and feel of skin while minimizing the signs of photoaging as well as damage caused by pollution and other environmental stressors.

- Pumpkin Ferment and Pomegranate Extract: Provide gentle enzymatic exfoliation, which boosts the penetration of C-Firma’s antioxidant complex.

- Chronocyclin: A chronopeptide that mimics the antioxidant benefits of vitamin D for more youthful-looking skin.

- Winner of New Beauty Award 2022, GQ Grooming Award 2021.

- Drunk Elephant believe there are six culprits that are at the root of almost all skin problems. If you take a break from the Suspicious 6, your skin can reset to its happiest, healthiest state.

- Pour all of the liquid serum base into the vial containing the 15% l-ascorbic acid powder. Screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully. Bubbles will form—that’s OK!

- Next, insert the vial into C-Firma’s opaque outer container with the pump facing to the left until it snaps into place. Your C-Firma™ Fresh Day Serum is ready to use!

- Once mixed, C-Firma™ will stay fresh for six months. No need to refrigerate. Warning: Mix only as intended. Avoid contact with eyes.

Suggested use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don’t forget to top it off with sunscreen!

WARNING: Use only as directed. For external use only. Avoid contact with eyes.

C-FIRMA™ FRESH DAY SERUM - WATER/AQUA/EAU, DIMETHYL ISOSORBIDE, ASCORBIC ACID, LAURETH-23, GLYCERIN, TOCOPHEROL, LACTOBACILLUS/PUMPKIN FERMENT EXTRACT, SCLEROCARYA BIRREA SEED OIL, DIPOTASSIUM GLYCYRRHIZATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, VITIS VINIFERA (GRAPE) JUICE EXTRACT, FERULIC ACID, PHYLLANTHUS EMBLICA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, LACTOBACILLUS/PUNICA GRANATUM FRUIT FERMENT EXTRACT, PROPANEDIOL, GLUCONOLACTONE, SODIUM HYALURONATE CROSSPOLYMER, SODIUM HYALURONATE, ORYZA SATIVA (RICE) BRAN EXTRACT, GLUTAMYLAMIDOETHYL IMIDAZOLE, TETRAHYDROBISDEMETHOXYDIFERULOYLMETHANE, TETRAHYDRODEMETHOXYDIFERULOYLMETHANE, TETRAHYDRODIFERULOYLMETHANE, PENTYLENE GLYCOL, CAPRYLHYDROXAMIC ACID, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, SORBIC ACID, PHENOXYETHANOL, SODIUM BENZOATE, CAPRYLYL GLYCOL, CHONDRUS CRISPUS (CARRAGEENAN) EXTRACT, ETHYLHEXYLGLYCERIN.

We do not believe that CLEAN products are a must or the answer to every skin care problem. But we want to provide a quick guide for those who want to avoid certain ingredients.

Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:

BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.

With this icon you can see at a glance which products meet the standard of our CLEAN Guide.

Read more in the STUDIO about THE NICHE CLEAN GUIDE!