GOOD TIMES AHEAD

THE FUTURE IS BRIGHT

Sometimes you’re at a dinner party and when you tell the guests across the table from you about Niche Beauty they tend to say - smiling, leaning slightly forward - “Niche Beauty? I looooooove Niche Beauty!” It is moments like these that truly count. 

From its very beginning, Niche Beauty has been a reliable destination for exquisite brands and products, unavailable anywhere else. It is this legacy we took on from the brand’s founders and embraced it with both hands. We remain dedicated to the finest selection of international beauty companions that truly deliver a punch - from the latest must-try trends to the all-time classics.

But we’re also here to make Niche Beauty about the customers and put them at the center of everything we do. Committed to quality, transparency, excellence and the brand’s signature luxuriously elegant DNA we want Niche Beauty to be more than just an online shop. We want it to be a lifestyle.

We made this magazine to leave you with the most important tricks and tips for the Summer ahead, from the must-have nail trends to ingredients you should consider including into your skincare routine. We’re also decoding TikTok trends, testing the so-called “skin cycling” in pursuit of flawless complexion and talking to experts to see what in-office beauty treatments are all the rage (and what you can do if you can’t make it to your dermatologist’s office). 

We’re excited and humbled to be at the helm of such an amazing brand and hope this issue will leave you with a healthy dose of inspiration and optimism.

Anne Zimmermann and Steven Mattwig, Managing Directors