Niche Beauty x Les factory Femmes

Laura and Deea are bloggers from beautiful Vienna. Their followers are not only provided with fashion-related content every day, but also with interior design, architecture and of course, beauty.

Laura and Deea are interested in beauty products, where both the product and design are good, but lately they also pay special attention to the ingredients of the product. When it comes to care and make-up, the two of them stick to a natural glow, except for their nails, which shimmer in all colours. 

As in fashion, the two of them love to try out new beauty products and implement them in their own way. 

 

1. Your personal philosophy of life? 

For us, the goal is not the most important thing in life, but the path to it. If the path itself is beautiful and it makes you happy, then you should not constantly ask yourself where it leads, but simply walk it. It is so important to start the day with the right mindset and make the most of every day.

2. And where does the next journey go?

The next common journey goes to Milano on the Fashion Week. We're looking forward to a lot of fashion and beauty inspiration, which hopefully we can get backstage with the make-up artists again.

3. Which product is allowed in your luggage?

We don't want to imagine that only one product is allowed in the luggage, but if that were the case, it would definitely be Deea's dry shampoo from Klorane and Laura's Rosehip Oil from Raaw by Trice.

4. What does beauty mean to you?

Beauty for us means self-love and self-care. Especially in stressful times it is important to take time to reflect on yourself, your wishes and values. Nowadays the ideal of beauty is strongly distorted by social media and therefore it is important to be at peace with yourself. Those who do not compare themselves too much with others are often happier and radiate from inside and outside.

5. Which Instagram filter is recommended, or which foundation creates this effect in real life?

At the moment we try to use Instagram filters as rarely as possible, because we think it causes unnecessary pressure. The best Reallife filter is soft evening light and a good skin care routine, then a little foundation is really enough to cover redness or impurities.

6. Who is a beauty icon?

Women who do not only show super staged and perfect retouched pictures on social media. For example, we find @celine_bernaerts and @violette_fr inspiring when it comes to beauty. They are so different and yet both play a lot with color and encourage other women to dare to make up and themselves. It's great to see how much fun they have with make-up, but how confident they are without make-up. 

7. And heroes in real life?

Heroes in real life are family, partners and friends who accompany us on our way. They strengthen our backs, are understanding and do not judge us.

 

8. What makes you happy?

These can be different things. The time which one does not hang at the mobile phone and with the dearest ones spend, often then the best discussions develop. Time out to explore other countries and cultures, or a trip to your favourite city. This can also be something material that you have been looking forward to for a long time.

9. Is there a life-changing beauty hack for you?

It is probably not a real beauty hack, but with hand luggage it is often difficult to take all your beloved beauty things with you. That's why we love Cream Blush, because it also acts as a lipstick and makes your eyes shine when you dab some of it into your eyelid crease and blend it well. 3-1 so to speak.

10. A Beauty No-go?

Foundation in the wrong shade and then do not veneer properly so that a transition can be seen.

11. Which brand at NB was a real discovery?

There are really great brands at Niche Beauty and we feel the selection is growing all the time. Since we have a great interest in Beauty ourselves, we already know many of the brands. But Westman Atelier was actually the first time we discovered Niche Beauty.

12. If you weren't an influencer, what would be a professional alternative?

Deea: I would probably "only" be an architect, but my career as a blogger has given me new approaches for my second mainstay, the architecture studio C´est Design. For me, for example, shop design, social media and, in particular, the possibility of staging the respective brands play a key role and play a major role in the planning.

Laura: I studied Fashion&Styles and Conceptual Design at the Academy of Fine Arts, so I would probably be working in my actual profession. Or I would continue to support and advise companies in content production for social media. That's what I'm doing now, in addition to the daily tasks at Les factory femmes. 

13. Where in the world would you imagine to live?

Clearly in Copenhagen, the city inspires both of us from many different angles. The approach to architecture and their love of design is unique. Fashion is colourful and at the pulse of the times and they are also pioneers in naturalness and sustainability when it comes to beauty.