VITA LIBERATA
The brand was founded in 2003 by Alyson Hogg as a skincare line. Thanks to an interdisciplinary career and with an open mind, she began to research the formulations of self-tanning products in depth. Her vision was to overcome all limitations and achieve the most natural result possible with intelligent technology and the purest ingredients. Today, Vita Liberata stands for self-tanners that are skin-caring, quick-drying and odorless - just like being sun-tanned.