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rule of 72

An eau de parfum synonymous with elegance and a tribute to the world of business elegance, money, calculations, suits and sunglasses. The Rule of 72 is a formula that can be used to estimate how long it will take for an investment to double in value. To do this, simply divide 72 by the annual interest rate. The subdued elegance of saffron and geranium meets the power of natural Thai oud and creamy guaiac wood from Paraguay. Leather notes paired with vetiver and patchouli add just the right amount of calculated determination to this composition, completing this modern take on luxurious solitude.

- Apply your perfume after a moderately hot shower, when your skin is warm and clean.

- Moisturize your skin (fragrance free) before applying your perfume. This will help it stay on your skin better.

- Spray the perfume on your pulse points: the base of your neck, behind your earlobes, the inside of your wrists and elbows, your cleavage, your ankles or the back of your knees. These are the places where the blood vessels are closest to the skin and radiate heat, allowing the fragrance to rise from the skin into the air.

- For a soft and gentle "sillage", you can also spray the perfume on your hair or clothing.

- Do not expose your skin to direct sunlight while wearing a perfume.

ALCOHOL DENAT, PERFUME, AQUA, ALPHA-ISOMETHYL IONONE, BENZYL BENZOATE, BENZYL SALICYLATE, CINNAMYL ALCOHOL, CITRAL, CITRONELLOL, COUMARIN, EUGENOL, GERANIOL, ISOEUGENOL, LIMONENE, LINALOOL.

We do not believe that CLEAN products are a must or the answer to every skin care problem. But we want to provide a quick guide for those who want to avoid certain ingredients.

Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:

BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.

With this icon you can see at a glance which products meet the standard of our CLEAN Guide.

Read more in the STUDIO about THE NICHE CLEAN GUIDE!