ONNI Organic Luxury Haircare

Her personal experiences with hair damage caused by chemical treatments led Stefanie Wirnshofer, based in Munich, to devote closer attention to the topic of “healthy hair”. With the mantra “Don't panic, it's organic” in mind, she worked with a chemist from Austria and a Cuban pharmacist to develop a line of care products without additives or chemicals. In 2023, she launched her brand ONNI – Finnish for “happiness” – which promotes hair density, volume and a healthy scalp and is also for women with hormone-related hair loss.