SWEED

Already at the age of 15, make-up artist Gabriella Elio completed an internship in a popular make-up shop. From the professional need for a range of eyelashes with a high and consistent quality, the Swede developed and launched her collection in Stockholm in 2015.
Sweed's vision is to offer the best false eyelashes in the world that look beautiful and natural and are easy and comfortable to wear - even on a normal working day in the office. That said, Sweed is also considered every top make-up artist's secret weapon when it comes to creating a glamorous gala look for red carpet events. Professional make-up artists choose Sweed Lashes for their premium quality.

Sweed lashes are reusable up to 10 times with their unique and comfortable cotton band. The products are animal-free and vegan. Plus, Sweed Lashes' unique packaging is recyclable, made from paper and PET plastic with no harmful additives. To create a round box, Elio was inspired by a glamorous retro powder box and sweet macarons. It took her 2-3 years to find someone who could make the iconic recyclable Sweed round box, as it was a new invention that didn't exist on the market like this at the time. Sweed's range includes classic, dramatic 3D, clustered or single lashes and matching tools.

1. Curl your eyelashes.
2. Hold the lash strip up to your eye to check length. Trim the band from the outer corner of the lash strip if necessary.
3. Hold both edges in a U-shape for a few sec- onds to bend the lashes.
4. Apply adhesive along the band and wait 30 seconds.
5. Secure the lashes by pressing onto the lash line. You can use a tweezer if necessary.
6. Finish with one coat mascara to blend the eyelashes together with your own lashes. Fill up with eyeliner if any gaps appears.