The Nue Co.
Water Therapy
Anti-stress fragrance with marine notes of seaweed, salt, cardamom and rose, promotes relaxation and emotional well-being, olfactory technology, unisex.
Human bodies are made of 70% water. WATER THERAPY is inspired by the concept of blue medicine, the belief that water positively impacts our mental health with its relaxing, stress-relieving benefits. Our functional fragrance uses olfactory technology to replicate the sensory feeling of being in or around water, formulated with a marine-inspired blend of calming scent notes: seaweed, salt, cardamom and rose. Spray to relax and refill your cup.
- Spending time near water and marine environments is proven to be beneficial for our mental wellbeing, stimulating the parasympathetic nervous system, reducing stress and helping to bring a feeling of calm. WATER THERAPY is created with olfactory technology to replicate the relaxing sensory feeling of being in or around water.
- There’s a reason being near water is scientifically proven to be good for our mental health. The sight, sound and feeling of water produce a flood of neurochemicals, stimulating ‘alpha’ brain waves and increasing blood flow to the brain and heart, bringing our bodies into a more relaxed, meditative state. WATER THERAPY has been created to stimulate a similar effect in the body, via the olfactory system. Scent is the fastest way to change our mindset. Of the 5 senses, scent is the only 1 with a direct line to 3 of the most important areas of the brain: the orbitofrontal cortex, which signifies awareness; the hippocampus, which is linked to memory; and the amygdala, which helps us sort smells and is directly associated with our emotions and mood.
- The perfect fragrance for everyone who need a moment to relax.
- Balances Mood
- Reduces Stress
- Soothes Tension.
In a consumer trial conducted by The Nue Co. with 44 respondents, after 30 minutes of using WATER THERAPY, participants said:
94%* felt less stressed
84%* felt less anxious
92%* felt calmer
85%* felt less tense
Spray onto pulse points, pause for a few seconds, and take a deep breath for a moment of calm.
The nose has around 450 olfactory receptors responsible for detecting scent. It sends a signal to the brain to decode, which first arrives at the olfactory bulb. This information is passed on to the limbic system, structures in the brain scientists believe contribute to controlling mood and behavior.
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BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.
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