Beautyblender

Beautyblender was founded in Los Angeles in 2003 by Rea Ann Silva, one of Hollywood’s most sought-after makeup artists with over 30 years of experience. On set, she saw the need for a tool that could create a flawless finish on high-definition cameras. This led to the creation of the iconic, edgeless makeup sponge that transformed the industry. Today, Beautyblender is an award-winning essential for both professionals and beauty enthusiasts.