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CLEAN IS COOL

We won’t lie: there’s a lot of scrutiny and confusion surrounding “clean beauty.” As consumers become more aware of the environmental damage primarily caused by packaging, there is also a growing desire for safe and effective beauty products that exclude certain ingredients. If previous generations used to say, “You are what you eat,” we now know enough to say, “You are what you use.” There is a wealth of scientific evidence showing that the products we apply to our skin can penetrate into our bloodstream, affecting our overall well-being. With that in mind, here’s a list of our forever clean favorites to fill your greenest, finest shelf.

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