Virtue
Damage Reverse Serum
Repair serum against hair damage, with Alpha Keratin 60ku®, Tremella Mushroom Extract and Peptides, moisturizing, repairing, protecting and strengthening, vegan.
Meet the leave-in treatment that instantly repairs and forever protects. This new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest percentage of the hair-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.
- Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Key ingredients:
- TREMELLA MUSHROOM POLYSACCHARIDE: A natural plant alternative to hyaluronic acid that hydrates and retains moisture from cuticle to core.
- PEPTIDE MATRIX TECHNOLOGY: Known to help promote healthy hair life cycle, scalp health, and overall hair quality.
- BIOMIMETIC PEPTIDE: Restores hair and protects from oxidative damage.
- MULTI-FACETED UV/SOLAR/PHOTO-PROTECTION COMPLEX: Protects from the damaging, aging, drying, color-depleting, and sensitizing effects of light exposure.
- Free of Sulfate, Paraben, Phthalate, Synthetic Color & Dye, Gluten
- Cruelty Free
- Vegan
An independent study has shown:*
- 98% of split ends repaired instantly
- Provides cuticle-to-cortex hair repair
- Hair is instantly more resistant to breakage
- Fights future damage
*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.
Apply 2–3 pumps from roots to ends on damp or dry hair. Use as the first step in your hair care routine daily or as needed.
Daily or as needed.
A cream-to-serum formula that instantly absorbs into hair from cuticle to core, with a lightweight texture that glides onto hair leaving it transformed.
