Virtue 
Recovery Shampoo

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

- 97% of women said their hair felt softer after just one use.*

- 97% of women felt their hair was less damaged.*

- 91% of women felt their hair was more manageable.*

- Free of Sulfates, Parabens, Phthalates, synthetic Colors and Dyes. Gluten Free

* Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

- Work a quarter size amount of shampoo into a lather between palms.

- Apply to wet hair, massage into a rich lather, and rinse.

- Follow with Recovery Conditioner, rinse thoroughly.

As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL GLYCINATE, SODIUM METHYL COCOYL TAURATE, GLYCOL DISTEARATE, COCAMIDE MIPA, ACRYLATES COPOLYMER, SODIUM METHYL ISETHIONATE, KERATIN, HYDROLYZED QUINOA, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LAURIC ACID, CAPRYLYL GLYCOL, COCONUT ACID, SODIUM ISETHIONATE, BUTYLENE GLYCOL, TOCOPHEROL, TRIMETHYLSILOXYAMODIMETHICONE, PEG-120 METHYL GLUCOSE DIOLEATE, HYDROXYETHYLCELLULOSE, SODIUM LAURATE, C11-15 ALKETH-7, LACTIC ACID, TRIDECETH-12, C12-16 ALKETH-9, SODIUM ACETATE, ISOPROPANOLAMINE, ETHYLHEXYLGLYCERIN, CELLULOSE, PARFUM (FRAGRANCE), PHENOXYETHANOL, SODIUM HYDROXIDE, CITRIC ACID, SORBIC ACID, DISODIUM EDTA, SODIUM CHLORIDE, POTASSIUM SORBATE, MICA, BENZYL SALICYLATE, COUMARIN, LIMONENE, HEXYL CINNAMAL, LINALOOL, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES).