Niche Beauty

African Botanics


The beauty label, founded in 2012 in Los Angeles, carries all the natural beauty secrets of South Africa – the roots of the founders Craig and Julia Noik. Far away from their home country, they where inspired of the traditional, wild-grown ingredients to create a luxurious, sustainable and vegan skincare label.All products are made in South Africa. The raw materials come from wild plants and trees and are harvested and processed by local cooperatives under fair-trade conditions.