Niche Beauty


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CLEAN. HOLISTIC. CLINICAL RESULTS. Goop is a contemporary luxury lifestyle brand that curates the ultimate in beauty, wellness, style, food and travel. The Los Angeles-based brand was founded 2008 by the Academy Award-winning actor Gwyneth Paltrow whose products soon became synonymous with functional, nontoxic beauty. As it turns out, Goop pioneered a lot more than holistic, sometimes daring approaches to well-being; Goop pioneered the inside-out approach and formulas with the very best high-performance, active ingredients.