Niche Beauty

Lilah B.


After more than a decade in the beauty industry advising brands on marketing and product launch strategies, Cheryl Yannotti Foland could not find what she was looking for. With an abundance of products in her drawer, she always gravitated to the same few pieces, so why not simplify? Cheryl created lilah b. with this in mind. Her California philosophy of health and beauty inspired an innovative collection that is simply good for you. Minimal yet complete, finished yet natural and always chic…