Niche Beauty


The dutch beauty label of Evelien de Vries is inspired by her twin sister Annelie. Annelie is Evelien's personal style queen and knows all trends from London to Beirut. The two differ in only one thing: For despite the same DNA, Evelien's hair never looked as good as her sister's. It turned out that she washes her hair only once a week, whereas Evelien washes it every other day. So Evelien changed her hair routine, searched without success supporting products and founded finally her own beauty brand.