Iles Formula 
Hard Water Shampoo

This signature Shampoo is especially formulated for use in hard water areas. Unlike clarifying or chelating shampoos, it gently cleanses without aggressively stripping the hair, ensuring your hair remains healthy and vibrant. Provides visible bounce and luster from the first use. Immediately detangles hair while providing manageability and a luscious silky texture. Calms even the most sensitive scalps. Formulated with high-performing, sustainably sourced, antioxidant-rich ingredients and advanced science. Infused with bespoke allergen-free White Tea Flower perfume.
 
“The key to our Shampoo is in activating the lather which delivers all the repair to the hair shaft. Our Hard Water Shampoo is formulated with a higher percentage of the ingredient that I use to replace sulfates, offering a solution that not only cleanses but also revitalizes, detangles, and adds volume, wherever you are regardless of water conditions." – Wendy Iles, Hairstylist & Founder.

Key ingredients:

- Active Vegetal Extracts: Naturally nourishing, Active Vegetal Extracts help restitute dull hair, leaving it sumptuously lustrous.
 
- Vitamin B5: Deeply penetrates the hair to deliver unparalleled moisture to thirsty strands. It also increases pliability, helping your hair withstand breakage. The result is smoothed strands and weightless volume for that full, bouncy finish.
 
- Pantothenic Acid: Restores the hair shaft, delivering incredible silky texture and movement.

Apply to very wet hair. Add more water while massaging, not more product. Water is the key to activating an indulgent lather – an abundance of lather indicates correct usage of the shampoo.

In the case of hair breakage, a two-step cleanse is recommended. First shampoo with the Hard Water Shampoo, followed by a second shampoo using the signature Shampoo which is clinically proven to stop hair breakage when used together with the signature Conditioner. Repeat if required. For very damaged or broken hair, a third shampoo is advised.

Rinse thoroughly.