Philip Kingsley 
Elasticizer

Multi-award winning formula. Super conditioning pre-shampoo treatment delivers elasticity, manageability, bounce and shine to all hair textures. Frequent use leaves hair stronger and healthier looking with less breakage. Originally it was designed for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still a best seller today. Cate Blanchett, Kate Winslet and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too.

- The Elasticizer is a original cult product. It was designed for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still a best seller today. Cate Blanchett, Kate Winslet and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too.

- It was the world’s first deep conditioning pre-shampoo treatment, and it is full of genuinely effective ingredients like Castor Oil and Hydrolyzed Elastin that rehydrate your hair. It is suitable for all hair types (including Afro-Caribbean, Coarse and Fine) and will give your hair added strength and elasticity to protect it from everyday threats like brushing and heat styling. Plus, it gives you that all-important feel good factor.

- If you are going to invest in just one product, this would be it. But you could achieve even better results by adding a Philip Kingsley shampoo and conditioner tailored to your individual hair type. We believe it is the best way to give yourself life changing hair.

- Paraben and fragrance free formulation.

- Apply before shampooing.

- Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends.

- Now cover your hair with a shower cap (It is an interesting look – but trust us, it will be worth it in the end) or your best cosy towel.

- The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients.

- Leave for a minimum of 20 minutes - enough time to enjoy a cup of tea, and maybe a chocolate or two. There is no maximum time, you can even sleep in Elasticizer if you like to multi-task as you dream.

- Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).

- Suitable for use on coloured hair.

Note: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.

Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.

We do not believe that CLEAN products are a must or the answer to every skin care problem. But we want to provide a quick guide for those who want to avoid certain ingredients.

Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:

BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.

With this icon you can see at a glance which products meet the standard of our CLEAN Guide.

Read more in the STUDIO about THE NICHE CLEAN GUIDE!