Virtue 
Flourish Thickening Styling Treatment

Flourish® Thickening Styling Treatment is your daily, all-in-one, leave-in solution to thicken, volumize, hydrate, and repair all types of fine or thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 232°C/450°F. While it’s perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.
 
Flourish® Thickening Styling Treatment is unique because it treats and repairs hair with Alpha Keratin 60ku Clinical® and supporting ingredients, while also hydrating and instantly plumping strands, making it an optimal daily styler. Its innovative texture makes it lightweight enough for daily use and universal enough for all fine or thinning textures. With continued use, it’s clinically proven to make hair thicker, fuller, and healthier.

- Immediately plumps each individual strand for instant thickness and all-day volume that accumulates with each use, creating sustained body and fullness.
 
Study results:

- Clinically proven to immediately increase volume*
- Clinically proven to provide all-day, sustained volume*
- Provides up to 450°F heat protection*
- 88% said hair had all-day body**
- With continued use, hair looks fuller and plumper and feels thicker and stronger**
 
*Clinical instrumentation study of control vs. Thickening Styling Treatment.
**Consumer perception study of 50 women who used the product for 2 weeks.
 
 

Dispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.
 
TIP: If you blow dry after application, always use cool-to-medium heat. High temperatures are particularly harsh on fragile new hairs that don’t yet have a strong cuticle. Plus, cooler air helps lift from the roots to create the appearance of fullness and volume.