Niche Beauty

Fabian Hart x Niche-Beauty.com

The modern form of masculinity

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Fabian Hart is Vogue Koluminst and also looks at and comments on fashion, beauty and other lifestyle topics on his own blog. Fabian is one of the pioneers when it comes to a new way of men using beauty and make-up products.

 

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Since when are you interested in Skincare?

I always have been! Somehow it's funny when as a man I talk and write about care beyond shaving rituals and people assume that there must have been a certain moment of aha. But I've always been interested in it. Just as I nourish my body with good food, I nourish my skin with the right products. I love it fresh, tasty, varied... and healthy!

Do you think that men should look after their skin just as well as women?

Even more! Men have a certain amount of catching up to do. As I wrote in one of my columns for vogue.de: Men's skin may be 16% thicker, but in the end we are all sensitive bodies with mixed skin.

 
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How come you wear make-up products as a matter of course?

You just asked me when I became interested in skin care. For women this question doesn't really exist because they are expected to strive to be beautiful, it is part of how we raise girls. Presenting yourself as a man as a skin care expert, as someone interested in beauty, encounters a superficial, unmanly femme. Even in 2019, men still hit each other in the face with aftershave in advertising because they are not allowed to touch each other delicately. That's why most care products for men look as if they were made of steel or wood. Yes, the men's beauty market is growing, but gender marketing is separating us and that's not really helping just to increase revenue. Beauty products could be useful training equipment for men, but most of them don't train soft skills but strengthen antiquated clichés.

How did you get interested in Nichen brands?

Nowadays, everything revolves around expansion and growth rate. More followers. More points of sale. More sales. In the end, it's always to the detriment of our own personal capacity... and the environment. Who are all these people in my timeline and what does that mean for me that I consume them every day? I also think that a beauty product that is available in every single drugstore, perfumery and online shop can't really do us any good. What resources have been used to make a product that is available everywhere, and how and by whom? Our mindset is to think that you can only make it if you become a mass product and the World Wide Web known to everyone. But that's crazy. Niche brands are very important because they care about substance and quality values rather than marketable content.

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Is it more up to us consumers or the brands themselves to make products more unisex?

On both! Stereotypical men's products for "real men" don't get us any further, any more than sweet, pink, pink or pink things for girls. Even if today's consumers are actively asking what they want, e.g. the expansion of colours for different skin tones, companies should keep up with the times in which we live and dare to cross borders.

What does your go-to skincare routine look like?

Pretty much what I wear on the picture. I love facial oil and mix it with an essential oil. Then I use some masking stick, make my eyebrows look a little thicker, use some for the lips.....

Is there a make-up product you can't live without anymore?

Probably concealer, but since I have nothing to hide, I say highlighter.

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